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TURBOTAX CASE STUDY
CHALLENGE
Intuit was looking to increase awareness of its TurboTax Mojo app and drive traffic to the “TurboTax GRAMMY Lounge” site.
STRATEGY
Young Hollywood was chosen by the Recording Academy as the official online partner of the 2011 GRAMMY Awards. Working closely with the Recording Academy, YH created an extensive online promotional campaign for TurboTax integrating its “GRAMMY Guide” messaging into original celebrity co-branded content.
RESULTS
YH delivered 21 exclusive segments featuring TurboTax branding on custom GRAMMY video channels housed on YoungHollywood.com, Turbo Tax’s GRAMMY Lounge and on the Official GRAMMY Awards YouTube Channel. Featured content received Homepage placement on AOL Music, AOL’s GRAMMY Awards page and Yahoo! omg. The campaign received additional impressions via a strong social networking component and a custom 30 minute co-branded GRAMMY episode of “VIP Access” on Hulu.com.
Result: 28,380,000 Total Impressions