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RAY-BAN CASE STUDY
CHALLENGE
Ray-Ban was looking for a unique opportunity to capture the Coachella experience on film while organically integrating Rare Finds campaign messaging.
STRATEGY
YH produced 3 days of co-branded original video content, capturing the full festival experience through exclusive coverage from the festival grounds, surrounding events and one-on-one interviews with musicians and attendees. Ray-Ban product and Rare Finds messaging were organically integrated within each segment.
RESULTS
YH delivered 10 customized segments integrating the RayBan brand that live on a custom video channel housed on YoungHollywood.com and on RayBan.com. Festival coverage was edited together into a 30 minute episode of “Backstage Pass” on Hulu.com.
Result: 49,200,000 Total Impressions