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PONTIAC CASE STUDY
CHALLENGE
Pontiac hosted the Pontiac Garage during the 2008 Super Bowl. 50 Cent granted Pontiac one interview at the event. Pontiac needed to choose one media outlet that could organically integrate the messaging and maximize the distribution.
STRATEGY
YH integrated visual and verbal mentions of Pontiac within the 50 Cent interview. YH utilized its extensive distribution network to optimize reach.
RESULTS
The video was posted on the Yahoo! Home Page during the Super Bowl broadcast, resulting in millions of impressions. The segment was also featured on the Home Page of Yahoo! Sports, receiving over 75,000 views in under 2 hours.
Result: 36 Million Total Impressions