MARKETING
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AT&T CASE STUDY
CHALLENGE
AT&T was looking for a unique concept to promote their youth-targeted campaign.
STRATEGY
YH partnered with AT&T for “Verge to Emerge,” a 3-month campaign that showcased 12 of the hottest names in entertainment that are on the “Verge to Emerge” into superstardom. YH created a customized platform for AT&T at www.vergetoemerge.com, featuring branded content, prominent AT&T logos and video integration. Content was distributed to an additional 1,000 sites and blogs through the partnership.
RESULTS
Campaign received over 10 million impressions throughout promotion and exposure across thousands of sites and blogs. AT&T was able to incorporate segments throughout its own campaign.
Result: Over 10 Million Total Impressions